For far too long we have believed that human motivation was limited to ‘carrot and stick’… not much more than Skinner’s black box of behavior modification through reward and punishment. Fortunately, psychologists began to question this model and suggest that there were more motivators involved. Clearly, reward and punishment works for shaping animal behavior but don’t humans have some additional capacity?
Daniel Pink in his book, Drive, describes the research of contemporary psychologists who are creating a new understanding of motivation for our new world.
